Last Chance Tourism, Bucket List Tourism and Sustainable Tourist Behaviour: Evidence from Visitors to Greenland

Activity: Talk or presentationLecture and oral contribution

Description

Greenland as a tourism destination offers numerous features which can be seen as contradictory in the context of tourist behaviour. Existing market research suggests that tourists see Greenland as both a ‘last chance’ and a ‘bucket list’ tourism destination, and that most tourists to Greenland are highly educated and place high importance on sustainable travel.
Although there are currently very few empirical studies exploring the effect of last chance tourism motivations and bucket list tourism motivations on sustainable tourist behaviour, it has been argued that bucket list motivations are primarily ego-centric, while last chance motivations are more altruistic. If ego-centric motivations have a negative effect on sustainable tourist behaviour, and altruistic motivations have a positive effect on sustainable tourist behaviour, there is a potential tension apparent among the attitudes of tourists to Greenland.
This study uses survey research among previous tourists to Greenland to investigate the extent to which they are motivated by ‘last chance’ and ‘bucket list’ motivations, and the effect of these motivations on their in-destination behaviours. The aim is to draw conclusions about the relationship between last chance motivations, bucket list motivations and sustainable tourist behaviour. At this stage, preliminary survey results will be presented.
On an academic level, this study deepens and complexifies understandings of last chance and bucket list tourism, and how they relate to each other. On an industry level, results can be used by practitioners in polar and remote destinations to inform their efforts towards encouraging more sustainable tourist behaviour.
Period21 Sep 2021
Event title29th Nordic Symposium on Tourism and Hospitality Research: Shaping Mobile Futures: Challenges and Possibilities in Precarious Times
Event typeConference
Conference number29
LocationAkureyri, Iceland
Degree of RecognitionInternational