Activity: Participating in or organising an event › Organisation and participation in conference
Limited supply with consumer goods and services on the country side as compared to the larger metropoles may reduce the attractiveness of village life and quality of life for families and less mobile persons such as older adults. This may be a key driver for “Landflucht” that can be observed for many regions across Europe. This is threatening the diversity of rural communities, and this appears also paradox, as at the same time local products are often perceived or branded as premium products with high quality and potentially lower ecological impacts. The proposed project intends to setup an international research group that is researching supply chains in the rural context of developed countries. The idea is to reflect the specific context across different regions and connecting it to modern supply chain management and potentials of new technologies that come along with the current wave of digital transformation of business and society. The proposed project intends to address the specific challenges of this context in a more holistic approach that combines the economic view with social issues of rural communities and the environmental challenges of lower-scaled transportation and logistics. Modern supply chain and business model thinking in combination with the potentials of modern means of digital information technology will frame the research.