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From Shared Resposibility to Responsibility Diffusion: A Consumer Perspective
Tina Mueller (Speaker)
Activity
:
Talk or presentation
›
Lecture and oral contribution
Description
Together with Wencke Gwozdz & Lucia Reisch Part of Session B: Sustainability, Markets & Marketing
Period
4 Jul 2014
Event title
The 39th Annual Macromarketing Conference. 2014
Event type
Conference
Conference number
39
Organiser
The Macromarketing Society
Location
London, United Kingdom
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