From Shared Resposibility to Responsibility Diffusion: A Consumer Perspective

    Activity: Talk or presentationLecture and oral contribution


    Together with Tina Müller & Wenche Gwozdz. Part of Session B: Sustainability, Markets & Marketing
    Period4 Jul 2014
    Event titleThe 39th Annual Macromarketing Conference. 2014
    Event typeConference
    Conference number39
    OrganiserThe Macromarketing Society
    LocationLondon, United KingdomShow on map