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Doin’ it for the ‘Gram: The Effect of Anticipated Instagrammability on Consumer Preferences
Erz, A.
(Lecturer)
Department of Marketing
Activity
:
Talk or presentation
›
Lecture and oral contribution
Period
8 Jul 2023
Event title
The European Association for Consumer Research Conference. EACR 2023
Event type
Conference
Conference number
20
Location
Amsterdam, Netherlands
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Degree of Recognition
International
X