Does Market and Consumer Research Help Managers and Companies Make 'Better' Decicions?: A Case Study of Rowntree Co. in Britain (1931-1940) and the Ford Motor Company in the United States (1954-1957)

Schwarzkopf, S. (Lecturer)

Activity: Talk or presentationLecture and oral contribution


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Period7 Jul 2013
Event typeConference
Conference number20
LocationBirmingham, United Kingdom