Data Driven Retention

  • Povl Heiberg Gad (Lecturer)

Activity: Talk or presentationLecture and oral contribution


The information stored in your CRM database might be of much greater value than you think. For instance, they might be fuelled into tools that predict churn. With such a tool in hand, you will be able to proactively work with retention of customers, clients or members. But such a transformation is tricky and might face issues technically as well as legally, not at least after the GDPR acts. In other words, it is a treasure chest surrounded by pit traps.
Period24 Apr 2019
Event titleDanish Science Festival 2019: Four PhD Talks
Event typeConference
LocationFrederiksberg, DenmarkShow on map
Degree of RecognitionLocal