Activity: Talk or presentation › Lecture and oral contribution
The information stored in your CRM database might be of much greater value than you think. For instance, they might be fuelled into tools that predict churn. With such a tool in hand, you will be able to proactively work with retention of customers, clients or members. But such a transformation is tricky and might face issues technically as well as legally, not at least after the GDPR acts. In other words, it is a treasure chest surrounded by pit traps.