Activity: Talk or presentation › Lecture and oral contribution
Crowdfunding represents a fast growing source of alternative finance for a variety of both for- and non-profit ventures that is changing how everything from personal loans to start-up investment is financed. What makes crowdfunding especially unique is that it requires that strangers are willing to support strangers for causes, products, or services that have not yet been realized and of which they have little direct oversight or control. Despite this, crowdfunding has grown enormously quickly from a total volume of 2.7 billion dollars in 2012 to 34.4 in 2015. This rapid growth could also present a great opportunity for sustainable entrepreneurs to raise funds and awareness; however, at the moment there is a failure to make the most of this opportunity. Challenges include the lack of skills and capacity to set-up and run a crowdfunding campaign, the short-term nature of crowdfunding campaigns, and finally trouble identifying how to mobilise individuals to support a given campaign.