Creative Artificial Intelligence for Marketers: A Framework and Research Agenda

  • Tanita Yonel (Lecturer)
  • Rajesh P. Bhargave (Lecturer)
  • Hattula, J. (Lecturer)

Activity: Talk or presentation › Lecture and oral contribution

Period22 May 2024
Event title2024 Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together
Event typeConference
Conference number48
OrganiserAcademy of Marketing Science
LocationCoral Gables, United States, FloridaShow on map