Competition and Governance Strategies of B2B Platforms

  • Georg Reischauer (Panel member)
  • Patrick Figge (Panel member)
  • Gianvito Lanzolla (Panel member)
  • Saeed Khanagha (Panel member)
  • Shahzad Ansari (Panel member)
  • Jovanovic, M. (Panel member)
  • Ivanka Visnjic (Panel member)
  • David Sjödin (Panel member)
  • Vinit Parida (Panel member)
  • Christian Bruck (Panel member)
  • Alexander Engelmann (Panel member)
  • Werner Helmut Hoffmann (Panel member)
  • Carolin Haeussler (Panel member)
  • Moritz Maier (Panel member)
  • Robin Nowak (Panel member)
  • Anastasiya Wiesmueller (Panel member)

Activity: Talk or presentationLecture and oral contribution


Research on the strategies of innovation and transaction platforms has skyrocketed in recent years. However, most studies have examined the strategies of platforms where one side is populated by consumers or freelancers. Less is known about innovation and transaction platforms that connect larger businesses (B2B), as characteristic for billion-dollar industries such as manufacturing and telecommunication. To address this issue, our symposium assembles papers that discuss how B2B platforms compete and govern. Together, these papers advance our understanding of the distinctiveness of B2B platform strategies.

Papers for discussion:
1) Leading Generational Transition in B2B Platform Technologies / by: Saeed Khanagha; Vrije Universiteit Amsterdam ; Shahzad Ansari, University of Cambridge
2) Leading as a Complementor: The Evolution of the Confederated B2B Platform Ecosystem / by: Marin Jovanovic, Copenhagen Business School ; Ivanka Visnjic, ESADE Business School ; David Sjödin, Luleå University of Technology ; Vinit Parida, Luleå University of Technology
3) Governance of B2B Marketplaces in Nascent Markets / by: Christian Bruck, WU Vienna University of Economics and Business ; Alexander Engelmann, WU Vienna University of Economics and Business ; Georg Reischauer, WU Vienna University of Economics and Business ; Werner Helmut Hoffmann, WU Vienna University of Economics and Business
4) From Supply Chains to Industrial Platforms: A Conceptual Model of Platform Emergence and Growth / by: Patrick Figge, University of Passau ; Carolin Haeussler, University of Passau ; Moritz Maier, University of Passau ; Robin Nowak, University of Passau ; Anastasiya Wiesmueller, University of Passau.
Period8 Aug 2023
Event titleThe Academy of Management Annual Meeting 2023: Putting the Worker Front and Center
Event typeConference
Conference number83
OrganiserAcademy of Management
LocationBoston, United States, MassachusettsShow on map
Degree of RecognitionInternational