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Brands as Action Nets
von Wallpach, S.
(Other)
Department of Marketing
Activity
:
Talk or presentation
›
Lecture and oral contribution
Description
Poster presentation.
Period
24 May 2012
Event title
The 41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers
Event type
Conference
Conference number
41
Organiser
European Marketing Academy
Location
Lisbon, Portugal
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