Brand Cohesiveness and Co-creation in a Stakeholder Ecosystem

  • Niels Kornum (Lecturer)

Activity: Talk or presentation › Lecture and oral contribution

Description

Presentation at Special Interest Group: Stakeholder marketing together with Richard Jones.
Period4 Jun 2010
Event titleThe 39th Annual Conference of the European Marketing Academy. EMAC 2010: The Six Senses: The Essentials of Marketing
Event typeConference
Conference number39
OrganiserEuropean Marketing Academy
LocationFrederiksberg, DenmarkShow on map