Brand Cohesiveness and Co-creation in a Stakeholder Ecosystem

Activity: Talk or presentationLecture and oral contribution


Presentation at Special Interest Group: Stakeholder marketing together with Richard Jones.
Period4 Jun 2010
Event titleThe 39th EMAC Annual Conference 2010: The Six Senses: The Essentials of Marketing
Event typeConference
Conference number39
OrganiserEuropean Marketing Academy
LocationFrederiksberg, DenmarkShow on map