Brand Aid: Shopping Well to Save the World

Ponte, S. (Speaker)

    Activity: Talk or presentationLecture and oral contribution

    Description

    Stefano Ponte and Lisa Ann Richey will be presenting material from their latest book Brand Aid: Shopping Well to Save the World and from a work-in-progress paper on cause-related marketing.


    Presented together with Lisa Ann Richey
    Period30 Oct 2012
    Event typeSeminar
    LocationFrederiksberg, Denmark