100 years of Marketing

Activity: Talk or presentationLecture and oral contribution


A short talk about how we used the CBS Library and online resources to create an overview of 35 years (not a 100 though…) of brand management for our textbook on Brand Management. There will be an introduction to the book and the data applied.
Period13 Oct 2022
Event titleCBS Library anniversary series 100 Years of...
Event typeSeminar
LocationFrederiksberg, DenmarkShow on map