Purpose The purpose of this thesis is to investigate what motivates industry participates to pursue a career within eSports in an organisational role. Design/methodology/approach In order to research motivation, the conceptual model implements the self-determination theory by Ryan and Deci (2000) and is supplemented with the sport motivation scale by Pelletier et al., (1995). The model introduces three types of overall motivation; intrinsic, extrinsic and amotivation. The data for this study was collected through semi-structured interviews targeting industry professionals geographically limited to Denmark (n = 15). Each interviewee had a paid position in the industry. The collected data was analysed by conducting a thematic analysis. Results The results of the research indicate that people were intrinsically motivated by the concepts of: Accomplishment, Altruism, Competition, Experiencing stimulation, Self-fulfilment, and Learning. Furthermore, people were extrinsically motivated by the concepts of Opportunity, Reputation, Recognition, Rewards, and Socialising. The results also show that individuals were feeling amotivated by: lack of professionalism, lack of recognition, and lack of money or career opportunities. Overall the results provide novel insights for both theory and practice.
|Uddannelser||MSc in Business Administration and E-business, (Kandidatuddannelse) Afsluttende afhandling|