Design thinking is a practice widely discussed in different fields of literature yet indefinite and controversial. Empirical evidence of the impacts that design thinking has within businesses is missing. This research investigates, among five categories of design thinking practices, which ones are used among practitioners. Moreover, the impact of these practices and of three moderators on creativity, one of design thinking’s most relevant outputs, is empirically assessed. Results of the exploratory analyses prove that different practices have different effects on creative self-efficacy and creative problem-solving capacity, the two creativity measures included in the study, suggesting that further research is needed to better understand the benefits of design thinking.
|Uddannelser||Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling|