The purpose of this thesis is to gain a better understanding of how value is created and negotiated in external innovation labs. The study was conducted in the empirical context of IKEA’s external innovation lab SPACE10, where we have examined which types of value SPACE10 creates for IKEA and how the value is negotiated in the inter organisational collaboration. Through a series of qualitative interviews with key informants from IKEA and SPACE10, the overall subject of value was examined in our constructivist perspective, in order to elucidate the negotiation of value and the perceived tangible outcomes. Our interest in the subject was guided by the amount of innovation labs that close down within a few years of existence, despite their inherent long-term orientation. Theoretically this study is guided by valuation studies and thereby takes a constructivist perspective on value, as something that is constructed and negotiated amongst actors. We furthermore draw on the perspectives of network theory and theory on the organising of innovation, in order to determine the characteristics of SPACE10 that are prevalent in the subsequent value negotiation. Our analysis unfolds in two parts, with the first focusing on elucidating the traits and characteristics of SPACE10 that are perceived valuable in the collaboration, which will serve as the basis of our analysis of the value negotiation, constituting the second part of our analysis. Our findings suggest that the value of SPACE10 is anchored in a spatial- and temporal dimension, anchoring value in the short-term or long-term perspective. This means that keeping SPACE10 external from IKEA anchors value in the long-term, aiming at radical innovation, where moving SPACE10 closer to IKEA anchors value in the short-term, fostering more tangible and evident results, that resemble incremental innovations. Furthermore, we have found that value is contingent on a implicit negotiation of value, relying on relational ties between the actors, that engage in a reciprocal process of give and take, where tangible outcome is exchanged for the freedom to pursue the longterm value. Conclusively, we discuss the positive societal impacts of innovation labs, as they constitute an important actor in the construction of our society in the future.
|Uddannelser||Cand.merc.smc Strategic Market Creation, (Kandidatuddannelse) Afsluttende afhandlingCand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling|
|Vejledere||Jane Bjørn Vedel|