The purpose of this paper is to look into how Rejsekortet can become the payment solution in Mobility as a Service (MaaS) in Denmark. We have examined what the concept of MaaS is and how it works. We have also investigated how far other European countries are in the process and what solutions exist within MaaS today. This thesis is based on the critical realism paradigm, which is why we were able to create a wide and flexible analysis that allows for a comprehensive discussion. We made use of a focus-group interview to obtain a deeper insight into users’ challenges and what they needed on a daily basis when using Rejsekortet. Based on the collected data, we were able to identify the users’ daily challenges and ideas, by using open innovation and an outside-in approach. We identified that the users needed a smartphone application with some of the functionalities that kept recurring in the discussion in our focus group. The most frequently requested functionalities in a potential application were the ability to check in and out, and to see their balance, as well as their travel history, in one common solution. This knowledge laid the foundation for our prototype together with the investigation of existing MaaS solutions. We developed a smartphone application which included some of the ideas from the users and core elements of MaaS. We hope that our prototype can contribute to and be used as a basis for the further development of Rejsekortet. If Rejsekortet wants to become the payment solution in MaaS, they will have to develop a smartphone application that covers the aspects of MaaS such as real-time traffic updates, transportation options, and which offers the most efficient routes regarding time and price. They also need to consider our presented key features for what the relevant actors must do in order to successfully implement MaaS. It is necessary for Rejsekortet to create awareness about the importance of a MaaS to convince the government to provide authorisation for the implementation of MaaS. Finally, it crucial to develop and foster partnerships for all parties involved in order to integrate the necessary technology and thereby create the best possible solution.
|Uddannelser||Cand.merc.it Business Administration and Information Systems, (Kandidatuddannelse) Afsluttende afhandling|