The main purpose of this thesis is to investigate and understand how online booking platforms influence the pre-traveling experience of young travelers from Lisbon. Online booking platforms have gained resonance on the tourism industry and now represent half of the travel bookings (UNWTO, 2017). Despite this increase in attention, very little is known about the influence these platforms perform on the young travelers (20-25) from Lisbon. Thus, this research will focus on obtaining insights anticipating the traveling experience, concerning all aspects surrounding travelers booking behavior and traveling meaning. For all these reasons, this research aims to fill a gap in literature providing empirical research based on the young traveler's community from Lisbon. To gain the necessary information to answer the research question posed, ten semi-structured interviews with travelers (20-25, Lisbon Portugal) have been conducted. Secondary data have been added strictly when necessary to support the primary data.
This paper explores the e-consumer behavior on traveling and aims to answer the following research question: How do online booking platforms influence the pre-traveling experience of young travelers from Lisbon? The study has shown from a travelers perspective what are the characteristics deemed essential by them. Thus, this research can help online booking platforms implement new theories, advising them on how to proceed and manage young travelers demands.
|Uddannelser||Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling|