Multi-sided platformes vej til dominans: Den ustoppelige vækst

Abstract

This thesis aims to explore how to create and scale a digital multi-sided platform effectively. Multi-sided platforms have become increasingly popular as a means of connecting different types of users, creating value for all parties involved. However, launching and maintaining a sustainable multi-sided platform is challenging given the complexities involved in balancing the needs and interests of multiple user groups. This thesis addresses this critical issue by exploring strategies for developing and implementing a sustainable multi-sided platform that delivers value to all stakeholders.
The thesis consists of a comprehensive literature review, expert interviews and case study analysis of successful multi-sided platforms. The literature review identifies key factors for developing a sustainable multi-sided platform, including the importance of solving a real problem for all user sides, implementing effective quality management, attracting, and retaining initial users, leveraging network effects, developing a robust ecosystem, and implementing an effective revenue model. The case study analysis examines the strategies used by successful multi-sided platforms, including Amazon, Airbnb, and YouTube. Through interviews with successful platform leaders and researchers in the field, valuable insights and perspectives are gained on the challenges and opportunities of building and growing a sustainable multi-sided platform.
By synthesizing the findings from the literature review, expert interviews and case studies, the thesis aims to provide a comprehensive framework for creating and scaling a digital multi-sided platform effectively. The implications of this thesis are relevant for businesses and entrepreneurs seeking to develop and launch successful multi-sided platforms. This research concludes that key factors for creating and scaling a successful multi-sided platform include developing a viable business model, optimizing user experience, prioritizing initial user acquisition, implementing effective growth strategies, leveraging network effects, building a strong ecosystem, and adopting a sustainable monetization strategy. The findings of this thesis provide practical and valuable insights into the key drivers of multi-sided platform success.