This thesis seeks to examine the political communication of the Danish political party Liberal Alliance (LA). The thesis will be conducted through a historical perspective, and thus analyze different key periods of time. Hence, it is a theoretical discourse analysis of LA and the political battles of fixating meaning of concepts, that includes analysis on degrees of populism. The observed object in this thesis is strictly LA communication, and does not include other data. We observe structures through the theoretical aspect developed by Ernesto Laclau, and include the concepts we find relevant to the thesis. Furthermore, we include methodological considerations of Michel Foucault, considering his work on genealogy.
The analysis is divided into three different parts. The first part seeks to find and designate the different discourses within the history of LA, with a starting point at its predecessor: Ny Alliance (NA). This part analyses signifiers and signified within chains of equivalence, to inform the reader on regularity of the discourses. We find eight different discourses in the history of LA.
The second part deals with genealogy and a system of kinship within the discourse of LA. Thereby we analyze what the past kinships offer to the discourses, and map a discursive history of LA. The genealogy shows us that NA only has kinship with LA within a signifier of social liberalism. Whereas a signifier of liberty and tax deductions are concise throughout most of the history of LA. This only differs in the last analyzed discourse, where the party leader acts as the signified.
The last analysis deals with the hegemonic battles and antagonisms of the discourses. It also discusses the degree of populism throughout the thesis. Findings are, that NA was founded on populist reason, whereas the party later differs between particularity and universality within different discourses. When the discourses are found particular, there always seems to be an underlying universality.
Concluding remarks are, that LA communicate populistic within their different discourses, although the degree varies. It is however very complex, as we found a total of eight different discourses, which could have been different to another reader.
|Uddannelser||Cand.soc.pkl Politisk Kommunikation og Ledelse, (Kandidatuddannelse) Afsluttende afhandling|