Increasing Environmental Impact through Co-Creation: A Case Study on the Potential of Value Co-Creation to Increase Environmental Impact of Ecopreneurs in Uganda

Alea Lasu & Theresa Seiter

Studenteropgave: Kandidatafhandlinger

Abstrakt

The following research is set at the joint of two research fields of value co-creation and ecoprneurship. Value co-creation has been identified as a tool which can help companies improve their business models and solve challenges, through the interaction and value alignment with their customers. Ecopreneurship is a promising part of sustainable entrepreneurship aiming to address environmental problems through business operations. Value co-creation has so far mainly been researched within service and product development but not within a specific focus on impact development in the ecopreneur context. The purpose of this Master Thesis is to investigate how value co-creation between ecopreneurs, and their customers can translate into an increase of environmental impact within the plastic recycling industry in Uganda. A literature review of business model, value co-creation and impact theory is conducted, with the identified interplay of these theories building a theoretical basis for the research. Further, a qualitative case study approach is used to explore the dynamics between two Ugandan ecopreneur companies and their customers. An analysis and discussion of the empirical findings in combination with the theory shows that value co-creation bears considerable potential for ecopreneurs and customers to generate and increase environmental impact together. However, the full exploitation of this potential is found to be hindered by structural issues and misperceptions within the companies. These findings can foster further research, exploring the mechanism of value alignment and impact creation through value co-creation, helping practitioners to use these insights to create better structures and right incentives for impact development

UddannelserCand.merc.Business, Language and Culture - Business and Development Studies, (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2022
Antal sider118
VejledereSudhanshu Rai