Identifying and Capitalising On the Value Created by the Non-profit Social Enterprise: An Exploration of INDEX: Design to Improve Life

Aleksandra Maria Ozga, Anca Nistor & Goda Gurcinaite

Studenteropgave: Kandidatafhandlinger


This thesis focuses on assessing and analysing the multi-stakeholder, non-profit organization INDEX:, with the aim to improve and stabilise the achievement of the organisation’s mission goals and thereby derive a strategy for sustainable value creation. Our endeavour to uncover and gain insights into the organisational culture of INDEX: has been attempted through direct and participant observation, semi-structured interviews and the analysis of INDEX:’ reports and publications within the larger context of national culture.
The organisation’s co-dependent community for creatives and business professionals brings design recognition and serves as a preliminary selection tool for impact investors. INDEX: has been conceived as a network organisation and that is mainly due to its NPO status; founders and the Team have always known that INDEX:’ network is vital for its further development. The carried out research supports the essential role of the network structure of INDEX:, not only for itself, but for its stakeholders as well. Investors, buy-into INDEX: due to their strong organisational network capital.
The data analyses are based on an online survey which among others, describes how the performance metrics are perceived by the Award participants. The majority of respondents indicated that they participated in the Award looking for design recognition.Several of the contacted companies have indicated that impact on their business model, business growth and financial resources was very low. INDEX:’ networking activities are also perceived as insucient, while the strongest identified impact has been on the personal development of the participants and on their perception of design. Furthermore, there is a correlation between the results of the survey and those of the the semi-structured interviews.
Additionally, the tight relation with the Danish State and the associated grant, limits the organisations’ possibility for autonomy. Thus, this thesis concludes with a proposal in the form of a network-based solution that will help INDEX: address their stakeholders’ needs as well as become more self-sustainable and less dependable on external factors. For the strategy to succeed, all INDEX:’ business units need to be aligned to support one another as each of INDEX:’ business activities are highly dependent on the others. Service Management, (Kandidatuddannelse) Afsluttende afhandling
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