As our society becomes more and more digitized, we are spending more and more of our time with our noses glued to the smartphone, checking Facebook, shopping online, or just staying connected with our Fitbit. All of these activities send massive amount of data back to the companies were we,as consumers have no control over how it is used, stored or sold. February 2015, Anthem, one the largest health insurance companies in the US reported that it had been hacked. The hackers got access to 79 million customer personal information. After being sued, Anthem agreed to pay a record breaking $115 million USD, the largest ever for a data breach to date(Pierson, 2017).
This paper examines the impact of EU’s General Data Protection Regulation on the European health industry. Particular it looks at the regulatory barriers that are normally associated with the introduction of such legislation across so many countries, and takes the opposite view by examining the business opportunities within the legislation. Specifically it looks at the rights that have awarded to EU denizens, and how the rights may be used as a competitive advantage to increase market share and retain customers. It does this by performing a PESTLE analysis on the EU health insurance industry in the context of the GDPR.
|Uddannelser||Cand.merc.pol International Business and Politics, (Kandidatuddannelse) Afsluttende afhandling|