The lack of doctors in Denmark is rising at a disturbing rate. The recruitment of foreign doctors has been used as a solution to this problem. The foreign doctors stay in Denmark for an average of 2 years, and that makes the recruitment a bad investment due to the expenses of recruiting (1 million Danish Kroner). Holding on to the foreign doctors thus becomes extremely important and necessary. This thesis looks into how the media’s presentation of foreign labour in the Danish health care system might affect the foreign doctors’ wish to stay in Denmark. This master thesis is based on the critical discourse analysis of Norman Fairclough. With Faircloughs three dimensional model as the starting point I define and describe the discourses that are found in the Danish newspapers, and the medias’ influence and impact. Furthermore the societal context that surrounds the discourses will be clarified. There are 3 discourses in the Danish newspapers revolving around foreign labour in the health care system. However, one discourse dominates the analyzed newspaper articles: the fear-discourse. The fear-discourse establishes the frames and limitations of how we talk about foreign labour in the health care system, and the media thus contributes to sustaining the social relations in the society, since they, - through their agendasetting function – sort the information and discourses on the behalf of the population. This fear-discourse should in addition be seen in the light of the societal conditions as it is interpreted in a certain context. Due to amongst other things the 1960’s and 70’s immigration of Turkish migrant workers the Danish population has become more ethnical diverse. This demographic development has among other things led to the political focus by especially Dansk Folkeparti on safeguarding the Danish values. This has been very popular in the population resulting in Dansk Folkeparti becoming the 3rd largest party in Denmark. Dansk Folkeparti’s communication includes a stereotype classification of us-versus-them which supplies the fear-discourse with an extra dimension and thus participates in creating an increased polarization in the society. The discourses in the newspapers are then read and interpreted in a society that is influenced by a political focus on foreigners not being welcome. I thus conclude that the discourses in the newspapers can have an impact on the foreign doctors and their wish to stay and contribute to the Danish health care system. This is due to the doctors’ interaction with the Danes being affected by the discourses in Danish media. It is a significant point in the thesis that a change of the communicative change in the editing process of the media can lead to more positive discourses which might cause the doctors to stay in Denmark.
|Uddannelser||Cand.merc.kom Erhvervsøkonomi og Virksomhedskommunikation, (Kandidatuddannelse) Afsluttende afhandling|