In light of economic crisis and job losses, Bornholm has come up with Bright Green Island strategy and overall policy in order to place this island on the world map as green and sustainable. The policy is considered to be as a driving force for regional development with renewable energy at the forefront and related environmentally-friendly solutions. Accordingly, society is facing the need of sustainability which also brings the importance of green-innovation performance in local business. This paper intends to reveal currently-running issues for local firms when facing demand of green-innovation brought by BGI Strategy framework. It does so through highlighting barriers of integrating green innovation into organizations, on the one side, and presenting present status as case examples of a number of the firms who have applied green innovation into their activities and/or strategies, on the other. The study highlights policy role with the aim of supporting green innovation to local business. It provides solutions and alternative models for the policy makers in Bornholm of how green innovation could be enhanced among local firms in the region. It concludes that the role of policy is seen as significant in bridging competences and knowledge of green innovation, in terms of policy platforms and related open-dialogue methods, with an underlying assumption that majority of the firms on the island are not able of doing that themselves.
|Uddannelser||Cand.soc.oie Organisational Innovation and Entrepreneurship , (Kandidatuddannelse) Afsluttende afhandling|