ARKEN Museum of Modern Art: Reaching the non-frequent users

Julie Kühne & Michael Jerking

Studenteropgave: Kandidatafhandlinger

Abstrakt

How can strategic development of ARKEN’s offerings based on the non-frequent users’ needs and perceptions create a new market for ARKEN without sacrificing its frequent users?

UddannelserCand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2009
Antal sider293