The overarching purpose of the thesis is to add to the existing literature on both CSR by focusing on the fairly new and controversial area of O&O but also by contributing to the understanding of the role of the firm in society as more than a work place, more than a tax payer and money generator, but an integral interdependent part of society as a whole. The qualitative approach is used to garner the most relevant in-depth information with quantitative support from reports on health and costs at country level. Social constructionism is used because the focus is on creating reality in the work place between employer and employee and between employees via interaction and dissemination of information and thus creating a perception of jointness and making a difference together instead of excluding the overweight and obese. Literature-wise focus has been on articles and reports published in academic and scientific journals to get the most updated information available from acknowledged scholars. With this in mind the theoretical framework will now be described and discussed.
|Uddannelser||cand.merc.Business, Language and Culture, (Kandidatuddannelse) Afsluttende afhandling|