Value creation on facebook: A casestudy of how a facebook page can strengthen the relation between consumer and brand

Ida Gøtzsche & Kathrine Vang Rasmussen

Studenteropgave: Kandidatafhandlinger

Abstrakt

The thesis aims at understanding value creation on Facebook Pages. Through multiple-case studies, three distinct brands are researched (Baresso, Muuto, and Volkswagen)in order to explain how a page can assist in strengthening the relationship between consumer and brand

UddannelserCand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2010
Antal sider181