The objective of this thesis is to study how organizational identity affects performance as of a crisis. In order to study organizational identity 11 semi-structured interviews have been performed and secondary sources in terms of Volvo Cars’ internal house magazines for employees, newspapers, industry specific magazines, and the company’s annual reports have been used. The results show that the identity of the Volvo Cars’ has affected performance after 2008. The stable identity had in the sort-term a positive impact, while the static identity in the long-term was negative. Also, multiple identities were found as an effect of static identities, which caused implications for performance post 2008. The conclusion is that members’ point of reference generates different levels of performance. When members face identity threats, they will enhance their level of performance until such threat mitigates, or when other points of reference are taken into consideration that ease the stress.
|Uddannelser||Cand.merc.sol Strategy, Organization and Leadership, (Kandidatuddannelse) Afsluttende afhandling|