This thesis aim to identify success factors for implementation and use of Enterprise 2.0 technologies in large information based organizations. This is motivated by the fact that more and more businesses are venturing into this new and exciting world without having clear guidelines and even clear goals on how to approach these web based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities. This thesis argues that even though technology is an important factor – Enterprise 2.0 should not be about technology, it should be about people, conversations and knowledge sharing. To achieve this, a deeper and more distinct understanding of the term is needed. This involves recognizing the value of the knowledge worker and the value of knowledge itself as a business’s most important asset. To be able to facilitate increased productivity of knowledge workers is one of the most important tasks businesses will have to deal with in order to gain competitive advantages. In this relation, Enterprise 2.0 shines by giving knowledge workers better tools to tap into both information and people. It does this by leveraging emergent structures in the interactions between and among employees inside the organization. Enterprise 2.0 tools are more asyncous and better adapted, to both the user and the work process, than the existing tools that we use. Better collaboration and more efficient communication are identified as the two main outcomes when Enterprise 2.0 works. An explosive interest in Enterprise 2.0 among businesses means that academics now are playing catch up. Because of this a framework for identifying success factors had to be developed. This framework is used to extensively analyze the case of EMCs journey into Enterprise 2.0. Based on the analysis a number of success factors could be identified. The conclusion is that aligning Enterprise 2.0 with business goals should be considered vital to success. A holistic approach is needed and organizations should facilitate a bottom up culture by providing support, guidlines and the appropriate resources.
|Uddannelser||Cand.merc.emf Økonomisk Markedsføring, (Kandidatuddannelse) Afsluttende afhandling|