Coopetition Benefits for Small Firms: A Conceptual Model for Investigation in Traditional Manufacturing Industries

Johannes Rothfos

Studenteropgave: Kandidatafhandlinger

Abstrakt

The phenomenon of simultaneous cooperation and competition (i.e., coopetition) is gaining momentum among practitioners and researchers. Yet, although being deemed a universally promising pursuit, the academic literature accentuates coopetition with the purpose of innovation in large firms and knowledge-intensive or technologically advanced industries. Therefore, this study aims to complement the current emphasis of the literature by asking: How can small firms in traditional manufacturing industries identify the benefits of coopetition? As little is known about this empirical setting, a conceptual framework is developed by systematically combining elements of existing literature. Through a single case study approach, the conceptual framework is followingly verified and modified at the hand of its application to the Danish chocolate industry. This analysis reveals (1) the influence of the supply chain network (2) the choice of the partner firm (3) the antecedents of coopetition, and (4) the correct identification of benefits as the relevant framework steps to answer the research question. Therefore, the conceptual framework may serve as a strategy tool for practitioners to evaluate what coopetition can yield for small firms in traditional manufacturing industries and stimulate contemporary research to broaden the horizon of inquiry.

UddannelserCand.merc.sol Strategy, Organization and Leadership, (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2022
Antal sider70
VejledereFrancesco Gerli