Viral marketing - en integreret kommunikationsstrategi

Helle Paag Andersen

Studenteropgave: Kandidatafhandlinger

Abstrakt

This thesis investigates the concept of Viral marketing, Web 2.0 and integrated marketing communications. The study claims that viral marketing and web 2.0 is becoming increasingly recognized as an important form of the organizations marketing mix.

UddannelserCand.merc.emf Økonomisk Markedsføring, (Kandidatuddannelse) Afsluttende afhandling
SprogDansk
Udgivelsesdato2009
Antal sider71