Tweens og forbrug: Hvordan bør man markedsføre sunde fødevarer til tweens?

Abstract

This thesis´ problem area is tweens as consumers with a special view on recommendation to how you should market healthy food (defined by the Danish National Board of Health) to our target audience. The recommendation is based upon a thorough analysis of the consumer inclinations of tweens as well as their media consumption. The purpose of the analysis is to identify which marketing strategies and media are the most appropriate when you market to tweens