The following paper seeks to provide a specific tool for an improvement of trust level in financial sector. The author aims to describe current situation of trust level, understand what caused such situation and explain the concept of trust. For this reason, two types of analysis will be provided.
This thesis is divided into four main parts: methodological decisions, analysis of macro- environment, analysis of micro-environment and the results. First part presents a number of methodological decisions that author has made. Second part discloses the existence of low trust level. Subsequently, the concept of trust is discussed in the third part.
It was found out that trust shall be viewed as a process. Consequently, the specific model has been presented to illustrate this process and at the same time to answer the research question.
|Uddannelser||Cand.soc.sm Service Management, (Kandidatuddannelse) Afsluttende afhandling|