Abstract
This research addresses the study of institutional complexity infused on products within the audiological field, exploring how they can contribute to business innovation and social change. Specifically, the purpose of this analysis is to investigate the role a hybrid product design can embody in influencing the social norms of the context in which it is contextualised.
To pursue the aim of the research, this study analyses the case of the audiological field, observing the relationship between social stigma, the dominant negative feature of its institutional logics, and the traditional and innovative hearing devices proposed. The analysis has finally identified a model which distinguishes four types of product designs depending on their influence on cultural norms through their product properties of beauty and brand, together with how the conflicting logics they embody are managed. Therefore, institutionalized products, camouflage designs, neutral artefacts and game changer represent the four different ways in which a product design can influence or be influenced by the dominant institutional logics of the field.
This study makes an important practical contribution by demonstrating how new innovative hearing devices’ product designs have the potential to change the institutional logics which negatively influences all the stakeholders in the audiological field. Moreover, this research aims to give a contribution to the idea that beauty and creativity are not superficial and additional values, but fundamental and useful strategies to make economical and social innovation. Beauty is useful in making utility beautiful, and therefore desirable. Keeping the two subject matters separated means to deprive ourselves from improving our conditions while doing it with pleasure.
| Uddannelser | Cand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling |
|---|---|
| Sprog | Engelsk |
| Udgivelsesdato | 2022 |
| Antal sider | 164 |
| Vejledere | Claus Varnes |