A New Era for Digital Art: An Empirical Case Study Analysis of Value Enabled for Digital Artists by Art Platforms Utilizing Blockchain Technology

Kristine Larsen & Sajwal Imtiaz Tararr

Studenteropgave: Kandidatafhandlinger

Abstrakt

This thesis aims at investigating the concept of value for artists in a digital world using a case study approach. Through this paper’s literature review we have uncovered some pressing issues within the world of digital art that relate to digital art being extensively replicated and re-distributed, making it difficult for digital artists to ensure value for their art. Through the literature review it was discovered that change is needed for digital artists to be able to ensure value for their digital art, and the relevance of blockchain technology for creating such change is assessed. This leads us to research how blockchain art platforms enable value for digital artists. In order to gain such an understanding, qualitative data is collected through interviews with digital artists utilizing an interpretive research approach to analyze the data collected. By applying relevant value measurement tools, we are able to gain insight into how blockchain art platforms are enabling value for digital artists. We will further discuss blockchain technology's role as a value enabler for digital artists, as well as some potential future values. The data collected and analyzed in this research indicates 19 ways blockchain art platforms enable value for digital artists. These are all important factors for digital artists to be able to ensure value for their digital art, however some value enablers stand out as especially important. The importance of the value enablers identified will be presented. A table is provided to sum up and explain the various findings for how value is enabled for digital artists on blockchain art platforms.

UddannelserCand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2019
Antal sider109