Studenterafhandlinger

Crossing the chasm in renewable energy: Identifying and Targeting Pragmatic Adopters in Germany A Case Study of InnoVentum AB

Jonas S. Wendler

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2014

Studenteropgave: Kandidatafhandlinger

Fil

Maximize - contextualize - commercialize

Frederik Johan Dessau, Juan Sebastian Fernandez

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2009

Studenteropgave: Kandidatafhandlinger

Fil

Augmented Reality: How Will Consumers Embrace this Novel Mobile Shopping Tool?

Iben W.K. Børresen, Maria Beatriz D. Henriques

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

Fil

Building Stronger Brands: How Brand Perceptions Preference and Relationships Drive Brand Choice

Sara Sousa, Louise Philipsen

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

Fil

An Investigation of Artificial Intelligence in the Marketplace- A Multiple Case Study: How does the Interplay between AI, Management and Organization Impact the Implementation of AI-Driven Solutions?

Amalie Palsgaard Lønning, Elise Kallstad

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

Fil

Studenteropgave: Kandidatafhandlinger

Fil

The possibility of implementing Integrated Marketing Communications into the Sticks’n’Sushi restaurant chain

Luka Heberle

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2013

Studenteropgave: Kandidatafhandlinger

Fil

How an MNC can enter Pakistani telecom mobile market: Tailor-making the strategies

Nabeel Ahmad

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2009

Studenteropgave: Kandidatafhandlinger

Fil

Ducati in Russia: A study on how Ducati should approach the growing Russian market

Federico Consolini

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2015

Studenteropgave: Kandidatafhandlinger

Fil

A Personal Brand through Blogging: Its position and influence on consumers

Anette Løken, Ane Beate Haugen

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2013

Studenteropgave: Kandidatafhandlinger

Fil

Revised strategy for Amager Strandpark: Revised strategy with focus on commercialization

Martin Faber, Christian Claudio Lai

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2009

Studenteropgave: Kandidatafhandlinger

Fil

You are what you eat - and the company you keep

Birgitte Friis Ølgod

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2015

Studenteropgave: Kandidatafhandlinger

Fil

Is Your Loyalty Program Really Building Loyalty?

Marinela Bendz, Rasmus Himmelstrup

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2015

Studenteropgave: Kandidatafhandlinger

Fil

Branding the Innovation: A Consumer Neuroscience Investigation of the Modulating Effect of Brands on Innovation Preference

Iben Diamant, Frederik Bo Pedersen

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2015

Studenteropgave: Kandidatafhandlinger

Fil

Enhancing consistency in dynamic stakeholder interactions: On implementing blogs in crisis communication

Lisa Damgaard

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2010

Studenteropgave: Kandidatafhandlinger

Fil

Commercialization of sports: Commercial branding perspectives for national sports federations

Kimmi Ae-Joo Kjelgaard

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2012

Studenteropgave: Kandidatafhandlinger

Fil

The Positive Effects of Interactive Advertising on Brand Attitudes

Morten Vejsholt Normann

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2015

Studenteropgave: Kandidatafhandlinger

Fil

Action-based advertising: The effects of behaviour change on attitudes

Jóhannes Páll Sigurðarson

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2014

Studenteropgave: Kandidatafhandlinger

Fil

Actively Managed Volatility Strategies: Is it Possible to Disarm Ticking Time Bombs?

Atle Kristoffer Leif Alkelin, Olivia Bergkvist

Cand.merc.oecon Advanced Economics and Finance, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

Fil

Actively Managed Volatility Strategies: Is it Possible to Disarm Ticking Time Bombs?

Atle Alkelin, Olivia Bergkvist

Cand.merc.oecon Advanced Economics and Finance, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

Fil

Algorithmic prissamarbeid

Camilla Voll, Jeanett Therese Fauskanger Brurås, Signe Marie Løes Narum

Cand.merc.jur Erhvervsøkonomi og Jura, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

Fil

Studenteropgave: Kandidatafhandlinger

Fil

An Investigation of Monetization Strategies in AAA Video Games

Mariusz Patryk Diaczok, Patrick Tronier

Cand.merc.mib Management of Innovation and Business Development, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

Fil