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Brand loyalty creation within online brand communities

Théophile Dubois, Uwe Westerhausen

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2011

Studenteropgave: Kandidatafhandlinger

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Complex brand narratives: A new brand perspective within social constructivism

Christina Juul Nielsen, Anja Nordstrøm Klett

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2009

Studenteropgave: Kandidatafhandlinger

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Warm water consumption behaviour in Germany: A study on how German families perceive feedback from smart energy meters

Nadine Schindler

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2012

Studenteropgave: Kandidatafhandlinger

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The role of brands in female consumers´ identity projects: An investigation of the negotiation of brand meaning taking place between a brand and its female consumers

Louise Krarup Hansen

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2011

Studenteropgave: Kandidatafhandlinger

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Warsaw city brand: Developing a brand positioning for Warsaw to increase its appeal as a city break destination for international students

Marcel Lange

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2012

Studenteropgave: Kandidatafhandlinger

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How Neuromarketing can Help Strengthen the Non-­‐ profit Sector: An Eye-­‐tracking Study of Emotional Appeals in Fundraising Communications

Thea Bergerud

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2013

Studenteropgave: Kandidatafhandlinger

Fil

Drivers of Customer E-Retention in Online Fashion Apparel Shopping

Anne-Sofie Sander Larsen

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2013

Studenteropgave: Kandidatafhandlinger

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Born digital: A study of young consumers' use of brands

Sofie Herskind Christensen, Michelle Marie Petersen

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2014

Studenteropgave: Kandidatafhandlinger

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Diagnosing the online information search behavior of commercial airline travelers: An empirical case study on Icelandair

Stine Østergaard, Lára Möller

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2014

Studenteropgave: Kandidatafhandlinger

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An entry strategy to the Danish market for global real estate agent “Re/max”

Andreas Ærtebjerg Malle

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2011

Studenteropgave: Kandidatafhandlinger

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Decreased consumption as part of a business strategy

Kasper Folnæs

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2012

Studenteropgave: Kandidatafhandlinger

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CSR communication through social media: What happens when control over communication is lost?

Delia Matei

Cand.merc.imm International Marketing and Management, (Kandidatuddannelse) Afsluttende afhandling, 2013

Studenteropgave: Kandidatafhandlinger

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Studenteropgave: Kandidatafhandlinger

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Realizing the growth potential of small Danish fashion companies

Razieh Negarandeh

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2008

Studenteropgave: Kandidatafhandlinger

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Studenteropgave: Kandidatafhandlinger

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The influence of packaging change on brand preference and brand relationship: Case study: Bellavista

Marco Fioretti

Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling, 2014

Studenteropgave: Kandidatafhandlinger

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Microfinance & the Double Bottom Line: A study on how the Microfinance Sector can prevent Mission-Drift

Michael Fhima

cand.merc.Business, Language and Culture, (Kandidatuddannelse) Afsluttende afhandling, 2012

Studenteropgave: Kandidatafhandlinger

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When culture means business: An ethnographic study of the Japanese market for Danish design and furniture

Aya Okamura, Jakob Heiberg

cand.merc.Business, Language and Culture, (Kandidatuddannelse) Afsluttende afhandling, 2008

Studenteropgave: Kandidatafhandlinger

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Interoceanic canal projects and their effects on political economic development: the cases of Panama and Nicaragua

Susanne Kertelge

cand.merc.Business, Language and Culture, (Kandidatuddannelse) Afsluttende afhandling, 2015

Studenteropgave: Kandidatafhandlinger

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Influencer marketing: I et markedsføringsretligt perspektiv

Frederikke Ekelin Gulland-Frandsen, Mikkel Lau Dupont

Cand.merc.jur Erhvervsøkonomi og Jura, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

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The Global Rise of the Radical Right: A Comparative Case Study in Brazil, Denmark and The United States

Thomas Sundtoft Tellefsen

Cand.merc.pol International Business and Politics, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

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The Generative Effect of Blockchain Technology: A Multiple Case Study of User-generated Content on Social Media Platforms

Laurits Just-Bannebjerg

Cand.merc. Erhvervsøkonomi, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

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Ashoka's New Discourse of Weaving : Exploring Leadership Dynamics for Collective Social Change

Julie Bonnet Sørensen, Léna Borsoi

Cand.merc.Business, Language and Culture - Diversity and Change Management, (Kandidatuddannelse) Afsluttende afhandling, 2019

Cand.merc.Business, Language and Culture - Business and Development Studies, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

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Direct and Intermediated Lobbying in the European Union

Andreas Grimstrup Ragn, Troels Steen Tvergaard

Cand.merc.pol International Business and Politics, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

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How Blockchain Technology Can Be Leveraged to Improve the Process in Clinical Trials: A Case Study of Nordsjællands Hospital

Eduardo Rodriguez Vera

MSc in Business Administration and Innovation in Health Care, (Kandidatuddannelse) Afsluttende afhandling, 2019

Studenteropgave: Kandidatafhandlinger

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