The contribution of private labels

Carola Fiorentini

Studenteropgave: Kandidatafhandlinger

Abstrakt

the purpose of this study is to deeply explore the relationship between private labels and trust and to identify possible positive spill-over in terms of consumer behavioral consequences. A multi-relational perspective that considers three different levels of trust is adopted.

UddannelserCand.merc.smc Strategic Market Creation, (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2009
Antal sider125