Et medarbejderperspektiv på hvordan man motiverer den kreative medarbejder med henblik på trivsel på arbejdspladsen

Julie Nordstrand

Studenteropgave: Kandidatafhandlinger


This project undertakes to investigate how to motivate creative employees in the communication business. By interviewing 5 employees with different job descriptions working in different companies this investigation will conclude on motivation factors, and advise how management can motivate creative employees. The basis of the investigation is Helle Hein’s model of creative archetypes and their motivation profiles. The interview guide is based on the prima donna archetype, but the analysis of the collected material shows that the chosen respondents relate to another archetype called performance-tripper. Consequently, the second part of my analysis is based on that motivation profile. The analysis reveals that the chosen respondents are highly motivated by the success of their own performance and the external acknowledgement of their performances. Furthermore, they believe that being creative in the communication business can be compared with good workmanship more than artistic creativity. One of the most surprising findings was to discover that they did not mind having the responsibility for administrative procedures as long as it related to their own projects. One of the strongest motivation factors was being fully in charge of a project. Opposite to that, one of the biggest killers of motivation was the feeling of just being one isolated part of a whole. I submit following recommendations to managers how to motivate their creative employees:  Know your employees’ archetype  Find out what motivation means for your employees  Define creativity, is it workmanship or freedom  Find out how your employees identify themselves with the company

UddannelserCand.soc.hrm Human Resource Management , (Kandidatuddannelse) Afsluttende afhandling
Antal sider84