The concept of two sided markets is not new in the economic literature. Numerous contributions were provided concerning the functioning, structure and organization of two sided networks. However, the amount of research conducted on the notion of two-sided networks applied to the online world remains low. The objective of this paper is to comprehend the dynamics and main competition strategies for two-sided platforms, and, in particular, for classified providers. For the purposes of the investigation, a case study was chosen: Bakeca.it, a classified provider operating onto Italy’s territory, which focuses its business on the local aspect of its service. To end with and in order to suggest future potential strategic moves for the company, a regression analysis was conducted to evaluate the ability of different network externalities to influence the users’ choice when selecting a specific online platform.
|Uddannelser||Cand.merc.smc Strategic Market Creation, (Kandidatuddannelse) Afsluttende afhandling|