Over the past few years social media has become an important part of the company strategy, with same or even more focus and value perception as any other company strategy. In relation to this the users of social media have also become a much bigger part of the organisational processes, and keywords like; open innovation, user-driven new product development, and user involvement among other terms are very common in today´s organisations. There are as many ways to approach innovation as there are ways to implement a strategic use of social media. The fact is that some are having great success with combining social media and innovation, while others lack behind in how to implement and manage these opportunities. The Danish Police Force (DPF) is currently going through a process to implement the use of social media and also putting a bigger focus on innovation, furthermore they want to find ways to improve and upgrade the way the police work and communicate. These plans have been long time on their way, many decisions still lay ahead and ´restructuring´ the DPF is not an easy task. This paper gives a clear view of what innovation is and how it should be managed, along with this it takes a deeper look into the social media tools and how these platforms can help create better interaction and innovation for organisations. Through in-dept individual interviews with chief of communication at the DPF and a recently hired PhD researcher for police innovation, data is collected and analyzed. Furthermore a small survey was sent out to a group of social media users, to hear their opinion on police communication. In the end this paper should give the reader a clear understanding of what challenges, potentials, and benefits social media can have on innovation inside an organisation such as the DPF.
|Uddannelser||Cand.soc.oie Organisational Innovation and Entrepreneurship , (Kandidatuddannelse) Afsluttende afhandling|