In recent times there has been a growing interest for the ideas behind creativity and innovation and how to manage these processes. Even the Western part of the world has been labeled the Innovation Economy. In despite of this there is more than one approach to archive success in the field of innovation and creativity. The goal of this dissertation is to create an overview of these different perceptions. Sir Isaac Newton once said that we stand on the shoulders of giants. With this in mind this dissertation sets out to examine prior research in order to comprehend a scientific domain through a literature review. With the use of the scientist Thomas Kuhn’s ideas of the evolution of science and through his notions of paradigms and crisis this dissertation investigates the field of creativity and innovation management in recent times. With the use of the paradigm funnel framework, a conceptual tool for literature analysis, this dissertation studies all the articles from the Journal of Creativity and Innovation Management from 2005-2010. The paradigm funnel focus on exploring, classifying and analyzing the composition and the dynamics of change within a body of scholarly literature. The result of this investigation provides the reader with a complex view of the field of creativity and innovation management with many possible solutions to specific problems. In order to simplify the complexity and give the reader a deeper understanding of the trends within this field a framework has been developed. The framework contains three elements that form the different perceptions between the scholars within this field. First, certain ‘paradigms’ define what is taken for granted. Second, a defined ‘perspective’ tells us what the object for analysis is. Third, an ‘approach’ tells us which methods can be used. All these elements are interrelated and form the lens through which creativity and innovation management are perceived. In total five paradigms, five perspectives and an unnumbered amount of approaches are found within the articles subject to analysis.
|Uddannelser||Cand.merc.smc Strategic Market Creation, (Kandidatuddannelse) Afsluttende afhandling|