Motivation for CSR for en SME virksomhed i Vietnam: Et case studie

Oskar Dynnes Nunan

Studenteropgave: Kandidatafhandlinger


Even though there is no official definition for CSR, CSR is heavily discussed and has become a significant part of the corporate literature. Much of the discussion has been focused on both, the benefits and the disadvantages, for a company to have CSR initiatives and mostly focuses on MNC. This master thesis doesn’t argue whether or not CSR involvement is a good idea, but instead focuses on the motives behind a SME company’s management involvement in CSR; focusing on the aspect of human motivation and how this can be accommodated through CSR The empirical aspect of my thesis is focused on the Danish/Vietnamese ICT company EsoftFlow located in Hanoi, Vietnam with approximately 150 employees. The empirical case study consists of qualitative interviews with management and employees, observation from spending two weeks at the company in April and May of 2011. In my analytical part I choose three dominant CSR areas in the politics of EsoftFlow. I examine the working conditions, the environmental impact and their philanthropy; analyzing what the main motivational actor of each area consist of. I conclude that the base motivation for engaging in CSR for a management of a SME company in Vietnam is centered on a relational and a moral grounding. With that being said, there is also the instrumental motivation, and the strategic improvements of the company through CSR. At EsoftFlow I also conclude that the motivation for EsoftFlows management to focus on CSR is that it actually aligns with the basic motivational needs of employees and management, within the scull of their CSR politics. My findings were quite provocative for this specific case.

UddannelserCand.merc.fil Erhvervsøkonomi og Filosofi, (Kandidatuddannelse) Afsluttende afhandling
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