This thesis examined the influence of effort expectancy, facilitating conditions, compatibility, price, inertia and habit towards the use of e-ticket (rejsekort) behavior. The study utilized the Unified Theory of Acceptance and Use of Technology (UTAUT2) that is based on the as-sumption that individual’s usage behavior is influenced by technical, social and economic factors. Two new constructs of inertia and compatibility were incorporated into the original UTAUT2 model. The data analysis used both exploratory factor analysis (EFA) and structur-al equation modeling (SEM). The structural equation model results showed that the path coef-ficients for all the relationships tested in the model was between -0,284 and 0,853. T-value measured for all the relationships ranged from -3,354 to 8,459 while the p- values for all the model relationships were significant at values between 0,023-0,001. The two major factors that positively influenced the use of rejsekort were price and compatibility while facilitating condition and inertia were found to have the biggest negatively influence. Therefore improv-ing the facilitating conditions and inertia might overcome the current shortcomings associated with the use of rejsekort in Denmark.
|Uddannelser||Cand.merc.dat Erhvervsøkonomi og Datalogi, (Kandidatuddannelse) Afsluttende afhandling|