The purpose of this thesis has been to look at the challenges of collaboration with partners inside and outside your own industry. This has been done through a case study on Tesla Motors. An analysis of Tesla Motors’ business model has been made in order to discover the barriers and evolvement of Tesla Motors. One of the main theorists on business models, Afuah, has been used for this analysis. During the production of this thesis, it was discovered that Tesla Motors has two main products – The well known Tesla Roadster and their core innovation, the battery pack. In order to answer the research questions, the conclusion had to be made on both products. The main issue in the conclusion is collaboration and the barriers of collaboration. But also the evolvement and future of Tesla Motors is important. The main challenge of the thesis has been to gather reliable empirical data for the analysis. There has been much secrecy from Tesla Motors, so the use of secondary data sources has been necessary many times.
|Cand.merc.mib Management of Innovation and Business Development, (Kandidatuddannelse) Afsluttende afhandling