Experiencing donations: Exploring the effects of using Interaction and Personalization within fundraising

Lasse Galschiøt Markus

Studenteropgave: Kandidatafhandlinger

Abstrakt

What are the perceived effects of using interaction and personalization within fundraising? And How are fundraisers using interaction and personalization?

UddannelserCand.soc.cbp Management of Creative Business Processes , (Kandidatuddannelse) Afsluttende afhandling
SprogEngelsk
Udgivelsesdato2009
Antal sider96