| Uddannelser | Cand.merc.bcm Brand and Communications Management, (Kandidatuddannelse) Afsluttende afhandling |
|---|---|
| Sprog | Engelsk |
| Udgivelsesdato | 2013 |
| Antal sider | 83 |
The effect of vividness and interactivity in the online product presentation on the consumer experience and brand
Studenteropgave: Kandidatafhandlinger